A look at the venture I co-founded, what it does, what I do inside it, and what working on it has taught me.
Auto Decode is an automotive spare parts and content-led commerce platform focused on helping car owners make confident decisions through genuine parts, fitment guidance, and practical automotive education.
As a co-founder, I work across customer understanding, content strategy, product discovery, operations, digital experience, and business process improvement. Auto Decode gives me a live environment to apply business analysis thinking outside corporate projects.
Focused on reducing friction in spare-parts discovery, decision confidence, and post-purchase reliability.
Used practical content and knowledge-sharing to support informed customer choices and long-term trust.
Applied iterative thinking to improve workflows, operations, and business decisions in a live environment.